Speech to the Geneva Writer's Group

An excerpt from a speech I made recently to the GWG:

It seems strange as a bookseller to be speaking to a room of writers. We sit at opposite ends of a long and complicated supply chain. I am wondering what I can say to you, other than 'We have enough books now. Please stop writing.'

I thought I would begin by answering the most common question that people ask me, 'Why did you open a bookshop?' When I hear this question I often read the sub-text as, 'With all the bookshops closing around the world, why did you begin the quixotic adventure when it is sure to end in bankruptcy, public humiliation and possibly madness?' (As writers I am sure you are often asked the same thing.)

My answer, and I suspect your answer too, is that we do it because we love it. And if you are passionate about something you tend to do it as well as possible.

But if you are a bookshop owner you need something else, a sound business case. You ask yourself, 'If my rent is this much, and my salary is this much, then how many books will I need to sell..?' Assuming, therefore, that you place a high value on books, and you have convinced yourself of the business case, then one day you find yourself standing behind a till, waiting for the customers to arrive and thinking, 'Is this the biggest mistake of my life?'

The customers do come. They mess up the displays, ask awkward questions. Occasionally someone might even buy a book. And if you are lucky and your in-comings are greater than your outgoings, even if the difference is only sixpence, then in that six pence you find something very precious: happiness. And that is when the fun of independent book selling begins.

The bookshop supports, and is supported by, three book clubs which we have set up. We also supply books to numerous other clubs throughout Lausanne. We have a children's book club, although it is probably better described as a book riot. We run cultural events, author readings and have even helped to launch other small businesses.

Everyday you make connections, putting people in touch with one another. Very soon you find yourself close to, if not at the very heart of, a community of book lovers.

That is the thrill. That is the passion. Walking into a bookshop.

So, if you accept these arguments about the value of a bookshop you should ask yourself why you buy online. Sometimes, not always, you may save yourself a few francs. But those francs are reinvested in your community. You feel the benefits many times over.

It does not even have to be an independent bookshop. Go to a chain bookshop if you like. Or to a knowledgeable, modestly priced, friendly, fun-loving, shit-kicking independent. It's up to you. But please go to a bookshop.

I know I was flippant when I began this speech. Keep writing, keep loving it. Stay foolish.